Content with a point of view. Not just more posts.
AI-generated sameness is everywhere, and customers can smell it from a mile away. Branded Content is how you cut through. Real stories, real people, real production value, with a strategy underneath that ties every asset back to your business goals.
I produce content the way a media planner thinks about it. Every asset built to live across multiple channels, support an actual campaign, and earn its keep in search and social. Not content for the sake of content. Content with a job.
Why branded content matters more in 2026 than it did five years ago
Google's most recent algorithm updates put heavy weight on real human experience, what they call E-E-A-T, for Experience, Expertise, Authoritativeness, and Trustworthiness. The signals that move rankings now include named authors, demonstrated expertise, genuine point of view, and content that's clearly written by someone who's done the thing they're writing about.
At the same time, large language models like ChatGPT, Claude, and Gemini are increasingly the first stop in the customer journey. AI-driven search engines pull from sources that demonstrate authority, get cited by other authoritative sites, and have a distinct voice. Generic AI-generated content gets dismissed by AI search engines that are explicitly trained to filter it out.
The businesses winning at AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) are the ones producing real, named, expert content with a point of view. Branded Content has shifted from a nice-to-have to a foundational marketing capability.
What's included in Branded Content
- Brand photography and lifestyle shoots on-location in the Portland Metro, in your space, with your team and customers. Usable across web, social, ads, and editorial for the next 12 to 18 months
- Short-form video for streaming TV ads, paid social (Meta, TikTok, YouTube Shorts), and your website hero. Built for the platform formats, not the same cut everywhere
- Long-form video storytelling: owner videos, customer story videos, brand films, behind-the-scenes content, recruitment content
- Editorial copy and blog content, written by humans with real expertise, optimized for search and AI-driven discovery without sounding optimized
- SEO-driven content systems: topic clusters mapped to your service areas, content calendars that align with your campaigns, internal linking strategy that builds topical authority
- Case studies and project stories: real client work, written and produced to prove out your expertise
- Podcast strategy and production if podcasting fits your audience and you'll commit to a cadence
- Content calendars and editorial planning. What gets produced when, on what topic, for what channel, supporting which campaign
- Repurposing systems: one shoot, ten assets. Turning a single production into video for streaming TV, cutdowns for paid social, photos for the website, and editorial for SEO
How it works
Step 1: Strategy and content audit
Before we shoot anything, we figure out what content moves your business. Where you're invisible in search. What your competitors are ranking for that you aren't. What stories you have that nobody knows. What your customers want to know before they buy.
Step 2: Editorial and production plan
I build a content calendar and production plan that aligns with your media strategy, advertising calendar, and seasonal moments. Every asset on the calendar has a defined purpose, channel, and KPI.
Step 3: Production
With a Portland-area bench of photographers, videographers, writers, and editors, I produce content efficiently. One production day usually yields enough usable content for a month or more of channel activity if the planning is right. I direct the work, manage the crew, and review every deliverable.
Step 4: Deployment and distribution
Content only matters if it's seen. Branded Content runs alongside Targeted Digital Advertising, Media Strategy, and your website so each asset is deployed where it'll be discovered, not just dumped into a content library nobody visits.
Step 5: Performance and iteration
Which content is driving search visibility. Which is converting on social. Which is fueling email open rates. Which is showing up in AI-generated answers. The cycle is produce, deploy, measure, refine.
What you get from a single production day
A single well-planned production day in the Portland Metro typically yields: 20 to 40 hero photos for web and editorial use, 100+ secondary photos for social and ongoing content, one to two long-form videos (60 to 90 seconds), four to eight short-form video cutdowns for paid social and streaming, behind-the-scenes content, and reusable b-roll for future campaigns.
Done right, one production day fuels three to four months of channel activity. Done wrong, you get a folder of unused photos and a single Instagram post.
Industries I produce content for in the Portland area
Restaurants, breweries, distilleries, and hospitality groups. Multi-location service businesses where the people and the work are the differentiator. Healthcare practices that need to humanize a category that's usually invisible. Regional retail and consumer brands. Automotive dealerships and aftermarket brands. Real estate teams. Nonprofits with stories that need to be told. B2B services that have lived in PDF case studies for too long.
Who this is for
Brands that know they need real content but don't want a content treadmill, quantity for quantity's sake. Businesses running ads who need creative that actually converts. Founders who want their personality and their company's story in front of the right audience, without it feeling like marketing. Marketing teams who've been generating content with AI and noticing that nothing's ranking or resonating.
This is not for businesses looking to fill a content calendar with low-effort AI posts. That work is everywhere and worth what you pay for it. The work I do here is built to outlast the algorithm of the month.
What you'll walk away with
A content library you use. Photos and video that get pulled into ads, the website, social, and press. Editorial content that ranks in search and gets cited by AI answer engines. A content calendar your team can run on without me, or with light direction. And a brand presence that feels human, expert, and consistent across every place your customers might find you.
Branded content gets multiplied when it sits on a website built for SEO, is deployed through targeted digital advertising and media strategy, and rolls out of a clear brand strategy. Together they make a marketing system. Separately, they're individual line items.