One strategy. Every screen your audience uses.
Your customers in Portland, Beaverton, Hillsboro, Lake Oswego, Tigard, Tualatin, Gresham, and Vancouver don't live on one platform. They watch streaming TV in the evening, scroll Instagram at lunch, search Google when they're ready to buy, listen to Spotify on the commute, and check email between meetings. Targeted Digital Advertising means showing up across all of it, without wasting budget on channels that don't move the needle for your business.
I plan and run the entire digital stack as one coordinated system so your message stays consistent, your audience hears it enough times to act, and your spend works harder than it would in any single-channel campaign.
Why "targeted" actually matters
Most digital advertising is bad. Not because the platforms are bad (they're better than they've ever been) but because most campaigns are set up to spend budget, not to reach the right person at the right time with the right message.
Targeted digital advertising means narrow audience definition, channel selection driven by where that audience is, creative built for each platform's native format, and measurement that ties spend to real outcomes. Done well, it dramatically lowers customer acquisition cost and builds awareness over time. Done badly, it's expense without accountability.
The difference is strategy and operator discipline. That's what you're paying for here.
Channels I run
Streaming TV (CTV / OTT)
Full connected-TV campaigns across Hulu, Roku, Samsung Ads, Amazon Fire TV, Sling, YouTube TV, and premium publisher direct. Audiences targeted by location (down to the Portland Metro zip code), demographics, interest, behavior, and household data. Creative optimized for the 15-second and 30-second formats that perform on CTV.
Streaming live sports
Regional Trail Blazers, Timbers, Thorns, and University of Oregon and Oregon State sports inventory through streaming platforms. National sports packages where the audience fit makes sense. Event-based placements around major moments.
Streaming audio and podcasts
Spotify, Pandora, iHeart, SiriusXM, and podcast direct buys. Audio creative production, voiceover, and dynamic creative for geo-targeted spots. Particularly effective for home services, regional retail, and B2B in the Portland Metro.
Amazon DSP and retail media
For consumer brands and retail clients selling on Amazon or through Amazon-adjacent retail. Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP for off-Amazon retargeting. Full account management and creative optimization.
YouTube and Google Video
YouTube pre-roll, mid-roll, bumper ads, in-feed video, and Google video partner placements. Creative built for skip-or-watch decisions in the first three seconds. Audience targeting through Google's intent and demographic signals.
Paid social: Meta, TikTok, LinkedIn, Pinterest
Meta (Facebook and Instagram) campaign management for awareness, traffic, lead generation, and conversion objectives. TikTok ads for brands with audiences under 40 and creative chops to match. LinkedIn for B2B targeting Portland-area professionals or specific industries. Pinterest for home, food, hospitality, and lifestyle brands.
Search engine marketing: Google Ads and Bing
Full paid search account build and management. Branded search defense. Competitor conquesting where it's worth it. Shopping campaigns for retail and ecommerce. Performance Max with custom controls. Local services ads for Portland-area service businesses. Tight budget controls and weekly optimization.
SEO and local search
Technical SEO audits, on-page optimization, content strategy, local SEO for multi-location Portland Metro businesses, Google Business Profile management, citation cleanup, and reputation management. Built for organic visibility in Portland, Beaverton, Hillsboro, Lake Oswego, Tigard, Tualatin, and Vancouver searches.
Geo-fenced mobile and geovideo
Location-triggered mobile advertising for retail, events, competitor conquesting, and place-based campaigns. Useful for driving foot traffic to physical Portland-area locations, event activations, or competitive takeover plays.
Email marketing and lifecycle
List growth, segmentation, automation flows, broadcast campaigns, lifecycle nurture for new customers, and reactivation for lapsed customers. Klaviyo, Mailchimp, ActiveCampaign, HubSpot, or whatever stack you're already on.
How it works
Step 1: Audience and outcome definition
We define who we're reaching and what we need them to do. Same starting place as every project. The wrong audience on the wrong channel is worse than no campaign.
Step 2: Channel mix and budget allocation
Based on the audience and the outcome, I recommend a channel mix and allocate budget. Some clients run three channels well. Others need eight. The right answer depends on the goal, not on what's trendy this quarter.
Step 3: Creative direction
Digital creative is its own discipline. Streaming TV creative looks nothing like paid social creative, which looks nothing like a search ad. I direct the creative (concept, format, message) and either work with your existing team or bring in production partners from my Portland-area bench.
Step 4: Build and launch
I build every account, every audience, every campaign, every ad set. Naming conventions consistent across platforms. Tracking pixels and conversion events tested. Budgets capped. Then we launch in a controlled way, never everything live on day one if we can avoid it.
Step 5: Optimization
Weekly optimization. Underperforming creative paused, top performers scaled, audiences refined, budgets shifted across channels based on what's working. Most agencies do this monthly. I do it weekly because monthly is too slow.
Step 6: Reporting and iteration
Clear dashboards. Plain reports. Honest answers about what's working and what isn't. Recommendations for next quarter, not a re-up of the same campaign.
Industries I run digital advertising for in the Portland area
Multi-location home services and trades. Restaurants, breweries, and hospitality groups with locations across the Metro. Healthcare practices and clinics. Regional retail and ecommerce. Automotive dealerships. Real estate teams and brokerages. B2B services targeting Pacific Northwest businesses. Tourism, events, and destinations. Consumer brands selling DTC or through Amazon.
Who this is for
Businesses ready to scale digital spend past the "boost a post on Facebook" stage. Multi-location operators who need geo-targeted campaigns across the Portland Metro. Brands running multiple channels separately and feeling the lack of coordination. Marketing directors who need a senior operator on top of the day-to-day. Founders who've been burned by an agency and want transparency.
This is not for one-off campaigns under $5,000 total. The setup cost on a real digital program doesn't make sense below that threshold.
What you'll walk away with
Fully built ad accounts you own. Clean tracking and attribution. Weekly performance reporting in plain language. Honest recommendations on where to shift spend. Creative that performs because it was built for each platform's native format. And a digital advertising program that improves over time. Every quarter's learning makes the next quarter's spend more efficient.
Digital advertising performs best when it's working alongside Media Strategy for broader reach, sitting on a website built for conversion via Web Design, and pulling from a clear foundation set by Brand Strategy and Launch and fueled by Branded Content.