Your website is the only salesperson that never clocks out.
A pretty website that nobody finds, or that loads slow, or that doesn't tell visitors what to do next, is a liability. I design and build websites that show up in search, look the part for your brand, and turn visitors into leads or customers.
Every site I build is structured for SEO from day one. Local schema for the Portland Metro, fast Core Web Vitals, accessible markup, and a content architecture that gives Google something to rank. Pretty without performance is a vanity project. Performance without polish doesn't convert. You need both.
What a website needs to do in 2026
A modern website has to do four things well. It has to load fast. Core Web Vitals scores matter for both user experience and Google ranking. It has to be discoverable. Structured data, clean URLs, optimized metadata, and a content architecture that maps to how people search. It has to convert. Clear navigation, obvious next steps, trust signals where they're needed. And it has to be maintainable. Your team should be able to update copy and add pages without a developer on speed dial.
Most websites I audit for Portland Metro businesses fail at least two of those four. Usually it's speed and SEO foundation. Sometimes it's all four. The fix is rarely a redesign for redesign's sake. It's a rebuild with the right priorities.
What's included in Web Design
- Strategy and sitemap. What pages you need, how they connect, what each page is for
- Content architecture and SEO planning: keyword mapping, page-level intent, internal linking strategy, geo-targeted page strategy for Portland Metro service areas
- Custom design tuned to your brand, your audience, and the buying behavior in your category
- Modern, fast build on Next.js or comparable modern stack. Mobile-first, accessible, server-rendered where it helps SEO
- Local SEO foundation: LocalBusiness schema, geo-targeted metadata, location pages for multi-location businesses, Google Business Profile integration
- Technical SEO: clean URL structure, XML sitemap, robots.txt, canonical tags, Core Web Vitals optimization, image optimization, lazy loading
- Conversion architecture: clear CTAs, trust signals, social proof, contact and lead capture wired in from launch
- Analytics and conversion tracking: Google Analytics 4, Google Tag Manager, conversion events, call tracking when relevant
- CMS or content editing. Content editable by your team where it makes sense, with sensible guardrails
- Hosting, maintenance, and ongoing support on modern hosting (Vercel, Cloudflare, or comparable). Security patches, monitoring, ongoing technical care
- Launch QA: accessibility check, cross-browser testing, mobile testing, SEO validation, performance audit
How it works
Step 1: Discovery and strategy
Before wireframes, before design, before code, we figure out what the website needs to do. Who's coming to the site. What they need to find. What you want them to do. Whether the goal is leads, sales, foot traffic, awareness, or some mix. This usually starts with a working session and reviewing existing analytics if there's a current site.
Step 2: Sitemap and content planning
I build out the page structure with SEO and conversion in mind. This is where local SEO strategy lives. For multi-location businesses, this means individual location pages targeting Portland, Beaverton, Hillsboro, Lake Oswego, and other Metro cities. For service businesses, this means individual service pages structured to rank for specific service queries.
Step 3: Design
Custom design tuned to your brand. Modern, fast, accessible. No bloated templates, no off-the-shelf themes pretending to be custom. Designed mobile-first because that's how most of your traffic arrives.
Step 4: Build
Developed on a modern stack (typically Next.js with Tailwind or a comparable setup) that performs well on Core Web Vitals and gives Google everything it needs to crawl and rank. Image optimization, code splitting, server rendering where it matters for SEO.
Step 5: SEO and tracking implementation
Schema markup (LocalBusiness, Service, Product, FAQ, Breadcrumb as needed). Metadata, OpenGraph, Twitter cards. Sitemap and robots.txt. GA4, GTM, and conversion event tracking. Google Business Profile linkage. Search Console submission.
Step 6: QA and launch
Accessibility audit. Cross-browser and cross-device testing. Performance audit against Core Web Vitals. SEO validation. Pre-launch checklist before anything goes live.
Step 7: Post-launch care
Monitoring, security patches, monthly performance check-ins, and incremental optimization. Websites are not a build-once-and-forget asset.
What technology I build on
Most new builds run on Next.js with a modern hosting setup (Vercel or Cloudflare). For content-heavy sites, I'll pair Next.js with a headless CMS the client can use. For simpler sites or sites with deep WordPress investment, I'll work in WordPress with a serious performance and SEO focus, not a stack of plugins held together with hope.
The right stack depends on your team, your budget, your existing investments, and what you need to do with the site. I'll recommend the right tool, not the trendy one.
Industries I build websites for in the Portland area
Multi-location service businesses (home services, healthcare, legal, financial). Restaurants, breweries, and hospitality groups across the Metro. Regional retail and DTC consumer brands. Automotive dealerships and dealer groups. Real estate teams. B2B services targeting Pacific Northwest businesses. Tourism, events, and destinations. Nonprofits with real fundraising or program goals.
Who this is for
Portland Metro businesses with a website that's outdated, slow, or invisible in search. Multi-location operators who need a site architecture that ranks for each location independently. Brands launching something new and need a site that's ready to be advertised against. Companies tired of paying monthly fees for a site nobody can find. Marketing directors handed a mess of a site and asked to make it perform.
This is not for businesses looking for the cheapest possible site that does the bare minimum. You can buy that from a hundred places. The work I do is more strategic, more accountable to outcomes, and built to be advertised against.
What you'll walk away with
A fast, modern, well-designed website you own. Clean code your future developers won't curse you for. SEO foundation that makes Targeted Digital Advertising work harder and gives organic search a real shot. Analytics and tracking wired in correctly from day one. A site that supports your Brand Strategy and Launch and gives Branded Content somewhere to live and rank.
And a website you don't have to apologize for when you point a customer to it.